I love browsing shops with cute items, so I have always been a fan of Naiise. Thus you can imagine how thrilled I was to get invited to an exclusive shopping experience at Naiise Iconic at Jewel Changi Airport, their newest retail concept celebrating Experiences, Creativity & Community.
Spanning almost 9,500sqf, Naiise Iconic features over 140 local brands and offers shoppers a differentiated experience with amenities such as Singapore’s first in-store gift bar and the Launchpad, a world-first platform for designers to validate new ideas and products.
The Pantry
What makes Naiise Iconic different from their other branches in Singapore is that they have two floors and a cafe.
The cafe has the same concept as their other goods and has different drinks and food curated from different sources, such as coffee from Bettr Barista, tea selections from Teapasar, boosters by Doki Doki, cacao by Fossa Chocolate, cakes and pastries by Joe & Dough, and ice cream by Nuude.
I had an iced latte which really hit the spot.
Aside from cafe items they also have other edible goodies available, such as Singapore snacks and Nespresso-compatible kopi and teh pods.
Cute Knick-Knacks
I think the best thing Naiise is known for is its cute knick knacks and novelty items. If you’re wondering what to get as a birthday or Christmas gift for someone who seems to have everything, drop by Naiise and you might just find the answer to that in there. Tourists looking for Singapore souvenirs will definitely find something as well.
Take a look at all the treasures on their shelves, from pillow replicas of Singaporean snacks to colourful local postcards.
I love their fairy lights and bought one for my bedroom years ago from their shop in Suntec.
They also have a plethora of water bottles available, from pretty marble thermal cups to elemental elixir crystal bottles.
Ana Tomy offers notebooks and planners which you can customise to your exact specification and each is made to order by its artisans.
Fashion
Naiise icon is so huge that it also holds a lot fashionable shirts, dresses and scarves for men, women and children.
They even designed the kids’ clothing area to look like the playgrounds in Singapore.
I was also impressed by handbag designs that they carry, because some of the designs are quite unique.
They also have jewelry in a wide range, from bold statement earrings to dainty minimalist customisable bracelets. This is the only shop where Mindful Co bracelets can be engraved on the spot.
I ended up getting a Mienlabel rose gold bar necklace which had the words “You Got This” laser engraved on it. It is made of stainless steel which is perfect for someone who is allergic to nickel.
Beauty
Their beauty counter at the second floor is my dream bathroom with its marble design. How pretty is that? It’s definitely Instagram and Pinterest worthy.
They sell a lot of beauty products from makeup to skincare. One of their bestsellers is the popular Sen natural lipstick.
Alche{me} also has its own counter for bespoke and conscious skincare, where you can get a whole range of skincare products customised for your personal needs.
The Launchpad
Be part of the Next Big Idea at The Launchpad, where you are invited to validate students and designers’ new ideas, prototype and product. With this initiative, Naiise hopes to encourage creative innovation while promoting a more efficient design process that engages end-users early in the conceptualisation phase.
Looking for inspirations? Join their monthly workshops, talks and events! Some examples of these workshops:
Stationery & Gifting
You can end your shopping at the Gift Bar, where you can pay to customise gift wrapping, and there are plenty of great options.
Aside from that you can find a lot of other stationery, wrappers, and cards if you prefer to DIY.
If you prefer online shopping, visit Naiise.com!
Naiise Iconic
#02-205 Jewel, Singapore Changi Airport
78 Airport Blvd 819666
Disclosure: I was offered a free product in exchange for an honest review. All opinions expressed are my own.
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